• With all the upheaval in college sports conferences this week, I've come to further realizations of the awful branding involved here.
  • "We need a name for our conference, and we want it to sound important."
  • "I've got it, THE BIG CONFERENCE!"
  • "Oooooh, I love it, but we need to differentiate ourselves from the 9 other conferences also using BIG in their names."
  • "Oh, oh, I've got it, we add a '12' for the twelve teams in our conference."
  • "That's why we pay you the big bucks, Simmons you are a genius."
  • "Excuse me, but don't schools sometimes switch conferences, thus throwing off our numbers and brand."
  • "Switch from the BIG 12 CONFERENCE, ha! Simmons, fire that intern."
That's right, from what I understand, the BIG 12 now has 10 schools and the BIG 10 now has 12 schools. I propose a straight logo swap between the two parties involved.

Notice how the Big Ten handled the fact that they've had eleven schools for the last few years. It's like the visual puzzle with the old lady's face or the young lady in a fancy dress. Depending on whether you are a traditionalist or a stickler on facts, you will see what you want. Makes me wonder if the big twelve will drop the two II's from the Roman backround of their mark.

Incidentally, I'm thinking of starting a college conference called the BIGGEST INFINITY CONFERENCE.


In 24 Hours

I will be in the midst of watching the US vs. England. I'm not really excited. Not at all.